Our friends at the BCAMA are promoting their Vision Conference for 2018 and we are on-hand to help with a couple video assets to get out the word to vendors and attendees. Have you got your tickets yet? Last year we captured the energy of the event as it unfolded for this promotional video, intended...
Lately I have felt compelled to solve larger problems with my volunteer efforts. It is the reason I made the hard decision to step away from my post at CreativeMornings/Vancouver. The sense of community at #CMVan was amazing but it was being eroded by greater forces. Looking around my community, industry and city, I saw...
The word “authentic” is so used up and trite that my eyes nearly roll out of my head when I hear or say it. And the opposite of authentic isn’t inauthentic. That seems to carry even less meaning and certainly doesn’t capture the reaction of an audience when they perceive it. It’s bullshit. Bullshit isn’t...
Making Video Content Affordable One in the hand is better than two in the bush, right? That is rightfully the mentality around video production these days. If there isn’t an ongoing relationship then each and every video produced will be priced like it is the last – get paid and get out. Unfortunately, a piecemeal...
Stand out to your prospects! Video content is king! Turn views into sales! If you believe that, then you can spin up and publish video content very quickly. There is a ton of tools out there to source, manage, optimize and track your videos. Just sit back and watch the data-qualified leads roll in. So...
Part testimonial, part call-to-action, we worked with Funnel Story to craft this landing page tool. Through our consultative process we helped the company creator, Amir Nasr, to prioritize the businesses he wanted featured in order to represent the brand as global and applicable to many kinds of entrepreneurs. We gathered some business leaders in Vancouver,...
The Business of Creativity with Jordan Eshpeter Our second informational interview on better practices and perspectives for the creative class is with Jordan Eshpeter, Head of Growth + Engagement at Invoke. Differentiation and Business Development with video Video is now a common and effective way for businesses to highlight their expertise and build their reputations. So...
Connect with customers and drive sales with emotion. How many of you have seen the viral video of babies laughing? If you’ve seen it, I’m sure you quickly found yourself laughing as well. Their laughter is infectious! Sure babies are adorable but on a deeper level we are hard-wired to be empathic, to be emotionally connected....
The Business of Creativity with Reece Terris Recently we created a mini-series of informational interviews with industry professionals on better work practices and perspectives for the creative class. Artist and builder, Reece Terris was the first to share his thoughts. Connect with Social Media Through a highly targeted post on Facebook this video reached a...
