Trade Valuable Content For Contact Information If you do informational presentations on your business, you should be recording those sessions as valuable online content to generate sales leads. Now, you can lead someone to your video, but how do you turn them into a sales lead? Well, on video platforms like Wistia, you can apply...

Integrating Video Into Your Marketing Mix When deciding between products and services, people want to feel empowered with the information they need to make the right decision. What are they getting? Where are they spending their money? With whom are they doing business? These questions make up the gap between a purchase decision and the...

Royalty Free Music for your Corporate Video | Pros and Cons Your video needs just the right music to communicate the tenor of your brand and timbre of your message. Choosing that music can become a daunting task when you are trying to bring in a project on budget and on time. The solution is...

How easy is it to get away from the city? As a personal project this summer we produced a spot on Birkenhead Lake to shop around to travel and destination clients. With just a few customized shots and additional graphics, we saw this piece promoting either car-share programs or the province of British Columbia. It...

Creative Climate & Mindfulness As part of a content strategy, event teaser trailers like this are powerful ammunition for social media teams; measuring views, viewing time, subscriptions, tracking social impressions and shares. How are you using video as a part of your brand strategy? In this video, socially conscious fashion designer Nicole Bridger shares on the...

There is a statistical jump in the open rate of emails with the word “video” in the subject line. Readers are also 60% more likely to watch a video rather than look at any text so the use of video in email marketing is becoming a strong consideration for driving click-through rates, engagement time, sharing...